After each campaign, review your campaign analytics to evaluate how active and engaged your audience is, as well as any unfavorable indications, such as a decline in open rate or an increase in spam complaints bounces. Your subscribers are the best source of information about the effectiveness of your emails. If you see good delivery and engagement data, such as open rates of more than 10%, bounce rates of less than 4%, and spam complaints of less than 0.2%, you can double the volume for your next campaign and check the results again after 24 hours.īefore ramping up to your entire list, it’s critical to examine your results after each campaign to see how the increase in email volume affects your overall performance and take actions to fix any underlying engagement issues. Send an email to a smaller portion of your list and track how your subscribers respond over the next 24 hours to re-establish your domain’s reputation. You may need to gradually train mailbox providers that your emails are real and that your subscribers wish to receive them, depending on when you last emailed your entire list and the size of your list. Your sending domain – everything following the in your From email address - is linked to your sender reputation. You also run the danger of emailing spam traps and being blacklisted by anti-spam software. If you haven’t emailed your list on a regular basis-at least 1 or 2 emails every 6 months-you’ll need to gradually increase the number of emails you send to your entire list.Īny subscriber who hasn’t emailed or engaged with you in over a year should be removed from your list, since sending to these “ghost” addresses will only hurt your sender reputation. If you’ve been in touch with your list on a regular basis throughout the last year, you can keep sending emails to your engaged subscribers and consider sending a re-engagement email to your inactive or unengaged subscribers. Your most inactive and unengaged subscribers from the previous 12 months who do not fulfill the aforementioned criterion.Contacts with recent online activity, such as online purchases, website visits, account activity, and active paid subscriptions. Your most recent subscribers who signed up for your emails during the previous year.Subscribers who have opened an email or clicked a link in the last 12 months are the most engaged.Audit and segment your database by subscriber activityĪnalyze your database and segment your list depending on user activity and engagement before sending your next campaign. But if you have a bad sender reputation, your emails will be blocked or screened as spam. Your emails will be delivered to the inbox if you have a good sender reputation. Mailbox providers use these metrics to assess your sender reputation and how to treat your emails. It can also result into a potentially high spam complaint rates in terms of engagement and delivery. Sending emails to an unengaged list with inactive addresses will result in low open rates, high bounce and unsubscribe rates. People who last shopped, dined, or connected with you 1-5 years ago are unlikely to recall who you are, how you obtained their email address, or why they are suddenly receiving your emails. This is especially true if you haven’t contacted your subscribers by email in the last 12 months. People forget where and how they signed up for your email list, so permission to send emails might soon expire. Permission to send emails does not last indefinitely Use Lite16 Email Extractor to sort email listġ.Review your results after every campaign.Audit and segment your subscribers database.While we appreciate the necessity for marketers to engage with their audiences, it’s equally critical to consider the impact these emails have not just on your sender reputation, but also on the experience of the individual who receives them.īefore you send your next email, consider the following points. And as businesses respond to consumer changes following the vaccine launch in 2021, it’s crucial to review your email marketing approach even beyond 2021. How To Relaunch Your Email Marketing During & After The PandemicĬovid has had a significant impact on email marketing. This email sorting software will help you in sorting your email list, so you focus on the main aspect of your email marketing which includes sending reminders and offers to active subscribers and measuring response rate. The 1.6 Extractor tool is powerful and uses simple JavaScript to filter valid email addresses from the invalid ones. Email Separator Selection (Comma, Pipe, New Line or List).Lite Email Extractor 1.6 1 also known as Extractor Lite16 is a variation of the Lite 1.6 Email Extractor Web Softwares, designed to extract, sort and separate email list effortlessly.
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